Rachel Loses Polly Lolly

Poor Rachel Stevens. Just days after her headline gig at Liverpool’s Waterfront Rock event was cancelled due to poor ticket sales, word reaches us that the tiny pop beauty’s modelling deal with hosiery giants Pretty Polly has come to an end.

An insider tells us: “Rachel’s gorgeous but using her in the campaign didn’t have the impact on sales people had hoped for. She’s very petite and perhaps people don’t associate her with sexy lingerie shoots.”

Rachel, 26 and just 5ft 3ins, followed in the footsteps of leggier models Jemma Kidd and Tania Strecker by signing a £100,000 deal last August. Just three months later she was rumoured to have upset Pretty Polly execs by posing for a raunchy magazine shoot in a rival company’s smalls.

Now her deal has been “phased out” – and we hear the firm has lined up another pop beauty to take the former S Clubber’s place.

“They’re really desperate to sign up Jamelia to take over from Rachel,” our industry mole discloses. She’s so hot at the moment, especially after her three Mobo nominations. They’re in the process of thrashing out a deal but Jamelia won’t put her name to just any old campaign.” Reebok execs are also apparently chasing Jamelia, 23, for a deal to promote their shoes.

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Credit: The Mirror

Posted: August 27th, 2004